Breaking through in a predominantly male-dominated space as a woman is challenging enough but also being queer brings double the challenge. Through it all, Snow has continued to develop her artistry and carve her own path as a talented digital creator, entrepreneur and woman emcee.<\/p>\n\n\n\n After establishing herself as an independent artist once more in 2018, she continued to see success with her music and branching out into the digital entertainment space with livestreaming and podcasting. Most recently, in 2021, Snow received her first Latin GRAMMY Award nomination for Best Rap\/Hip-Hop Song for a collaborative project with Argentinian producer Bizarrap.<\/p>\n\n\n\n Despite seeing continued success as a trailblazing rapper, being Latina and queer in the music industry has \u201cunfortunately held me back in a lot of places,\u201d she says. \u201cBut I think it speaks a lot to my character that I still showed up as myself.\u201d<\/p>\n\n\n\n \u201cI don\u2019t think that a queer Latina is going to get as much support as most artists you know. Unless your queerness is packaged somehow for the male gaze, people still don\u2019t accept it within the Latino community,\u201d Snow says. \u201cThey\u2019d rather see a straight woman kiss another straight woman and go back to her boyfriend on stage for shock value and get all the headlines than to actually support real queer women.\u201d<\/p>\n\n\n\n \u201cWe\u2019re the ones that get harassed on the street, we\u2019re the ones that get blackballed, or ignored in our families and sometimes straight people get to just cosplay, and then go back to their life.\u201d<\/p>\n\n\n\n The rapper says what motivates her is the next generation\u2014and the hope that they\u2019ll continue to carry the torch forward by showing up as themselves and representing the LGBTQ community in all spaces.<\/p>\n\n\n\n \u201cAnd maybe they\u2019ll take the next generation even further because they saw themselves represented, because they saw that it was possible.\u201d<\/p>\n\n\n\n Snow\u2019s discography, a blend of Spanish and English lyrics intertwined with quick, clever quips performed with an inimitable charm and cadence, is expansive. Many of her songs feel personal and they\u2019re as relatable as they are intergenerational. And her journey to being the confident, queer Latina rapper she is lauded as today is a story many queer people can resonate with.<\/p>\n\n\n\n \u201cMy mom is one of nine, my dad is one of nine. I wish I could say I have more family that is very supportive, but\u2026\u201d she shares. \u201cIt doesn\u2019t affect me any more. At this point in my life, I live in a small bubble. I\u2019ve been OK with living my life without those that don\u2019t necessarily support me; we don\u2019t see each other. No love lost.\u201d<\/p>\n\n\n\n The artist says she had to \u201ccarve out the people in my family that supported me, and love them,\u201d and the people that didn\u2019t, she carved herself out of their lives.<\/p>\n\n\n\n \u201cLife is a journey, and it\u2019s about finding the people who are going to take that ride with you. You create your own family as you go. I\u2019ve got my people,\u201d she says, smiling.<\/p>\n\n\n\n The independent artist has built a fiercely loyal fanbase despite a major label\u2019s backing for years, which is a rarity in the music space. \u201cWe have the sauce, and we know the fans love what we\u2019re doing,\u201d she says.<\/p>\n\n\n\n Her performance for SV Pride will be a special one\u2014San Jose is a place she calls home, and Plaza de C\u00e9sar Ch\u00e1vez\u2019s main stage is a space where years of activism, artistry and identity will converge in front of her many fans, friends and communities.<\/p>\n\n\n\n \u201cEvery time any of my communities ask me to represent, I show up. San Jose is my roots,\u201d she says. \u201cWhen my parents migrated to the United States, that\u2019s where everyone was\u2014San Jose, the Bay Area. We still come back to visit Chuck E. Cheese and it\u2019s so cozy. That\u2019s where some of my happiest memories were.\u201d<\/p>\n\n\n\n Snow joins an iconic roster of past Pride performers, including RuPaul (1998), Cyndi Lauper (2000), and Robin S (2023). Her mainstage performance Saturday evening will be an opportunity to set the tone for a weekend where music, activism and unapologetic self-expression all intersect in the ultimate annual celebration of joy, and of responsibility.<\/p>\n\n\n\n A full week of Pride-themed events\u2014listed online and on SV Pride\u2019s Instagram with partners tagged\u2014leads up to the main weekend. The celebration kicks off on Aug. 30, with the Night Festival from 6 to 11pm, featuring Watsonville wordsmith DannyV and headliner Snow tha Product.<\/p>\n\n\n\n On Sunday, the annual SV Pride Parade steps off at 10:30am, starting at Julian and Market streets and culminating at Plaza de C\u00e9sar Ch\u00e1vez. The festivities continue with the Day Festival at noon, bringing entertainment, food, family-friendly activities, and a performance by newly crowned RuPaul\u2019s Drag Race<\/em> Season 17 winner Onya Nurve.<\/p>\n\n\n\n General admission is $45.59 on Saturday and $14.51 on Sunday. For more details, visit svpride.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Known for her rapid-fire bilingual flow and sharp wit, Snow tha Product performs Aug 30 for Silicon Valley Pride\u2019s 50th anniversary event.<\/p>\n","protected":false},"author":14789,"featured_media":20183797,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[1775],"tags":[],"acf":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\n\n\t\n\t\n\t\n![\"\"](\"https:\/\/www.metrosiliconvalley.com\/wp-content\/uploads\/sites\/16\/2025\/08\/msv2535_SnowThaProduct_vertical.jpg\")
<\/a><\/figure>\n\n\n\n